Eric Sigdestad is the founder and president of SimpliFi Inc., formerly known as Sigdestad Financial. A graduate of Cal State Fullerton, Eric holds a bachelor’s degree in finance. In 1998 Eric began working as a financial advisor and in 2005 started his own financial services company. As a CERTIFIED FINANCIAL PLANNER™ professional, Eric takes a sensible approach to finances. His commitment to helping clients simplify their financial lives while planning for a smooth retirement has spurred the company’s continued growth. Eric exemplifies his commitment to his family and community through Scouting and actively supporting various youth-oriented nonprofit agencies.